The mission of VIFW is to bring global recognition to Indigenous fashion designers and artisans from the Northwest coast and across Turtle Island. VIFW showcases the power and beauty of authentic Indigenous art and design by supporting talent development and organizing showcases throughout the year, culminating with Vancouver Indigenous Fashion Week.
Fashion expresses identity, place and personal creativity. Humans adorn themselves with clothing, jewelry and talismans to explore symbolism, beauty, and belonging as our forms of living and presenting evolve. Behind the scenes, fashion expresses political, environmental and economic statements of land, exchange and ally-ship to its original people. Contemporary Indigenous fashion mixes the legacy of Indigenous artistry with modern day high regalia and street styles: it goes beyond surface beauty and highlights how worn identity can build connection with Indigenous values, wisdom, empowerment, and history.